LAUREN’S
DESIGN WORK
Dank Garden: Brand Identity & Signage System
October 2025 - | Dank Garden - 7741 Lyndon St. (Off Livernois)
This work has been created as an additional opportunity from my former manager at Simply Loud. He offered me the chance to design for a new dispensary in Detroit that opened in November 2025. As they only had a logo and no other visual elements, it was then my job to create a visual language and series of motion graphics that relate to and inspire the Detroit community that would be shopping there, using the spirit of the owner’s roots and heritage in the city as a point of reference.
Deliverables:
In-Store Motion & Digital Signage
About the Brand & Background
Dank Garden is a new Detroit dispensary with an interesting feature: their owner is the first and only formerly incarcerated person in the state of Michigan to have a dispensary shop license. As a business owner, he has strong connections to his Detroit heritage and roots in the city, so I thought this would be a meaningful and smart thing to incorporate into the visual language and feel of his business: a personalized, 1-on-1, neighborhood experience of purchasing weed, like going to one of the several community gardens in Detroit and nearby Highland Park. Since the area is also historically known as the City of Trees, it felt right to bring a feeling of natural reclamation, growth, and the ever-present connection to cannabis together with the owner’s Detroit heritage in the visual language.
Chosen Typefaces
Colors Pulled from Given Logo
Digital Assets
I went with the typeface Engria because it reminded me of the logo’s typeface, but softer, friendlier, and not so sharp. Finding a script typeface is hard, but I finally found Scriptorama JF, Lumios Brush, and CC SignLanguage, and they reminded me of a handwritten sign at a Detroit community market or garden. My foundational colors were pulled from the logo directly, and then I expanded the palette to include more vibrant and neon colors as per my managers’ request. My first stationery logo would serve as the baseline for the motion series, establishing a visual language I would then expand upon and bring into multiple motion compositions over several months, as menu prices change over time.
Screens with Matching Printed 8.5 x 11 Signs
Similar to the signage at Simply Loud, there are 8.5 x 11 inch plastic slanted signs on each of the countertops in front of the registers. I was given the task to create some signage that corresponds to some of the motion signage, specifically the Free Preroll for 5 Stars, and the MJK promotion.
In-Person View (as of Jan 7th, 2026)
To Be Continued...
I’m thankful for my management and marketing team for the opportunity to design for yet another new Detroit dispensary. I feel a unique sense of purpose and fullfillment knowing that my work is going to be seen by people in the community that have accepted me into it ever since I came here a few years ago. -L
LAUREN’S
DESIGN WORK